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— VĀR'HŌLST Ambassadors

The
Athletes

Five athletes. Five disciplines. One brand built for every arena.

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SE · Stockholm

VĀR'HŌLST Ambassador

Sofia Lindqvist

@sofialindqvist · Stockholm, Sweden

847K Followers

Coastal TrainingYogaFunctional Fitness

Sofia is a coastal performance athlete and yoga instructor based between Stockholm and the Pacific Northwest. She discovered VĀR'HŌLST through a mutual connection in the equestrian world and has been wearing the brand exclusively since Spring 2025. Her content blends high-performance training with editorial lifestyle photography — and she has built one of the most engaged athletic audiences in Scandinavia.

"Performance apparel should be as precise as the athlete wearing it. VĀR'HŌLST is the first brand that actually understands that."

Follow @sofialindqvist

GB · London

VĀR'HŌLST Ambassador

Marcus Thorne

@marcusthorne · London, England

1.2M Followers

BJJFunctional FitnessStrength

Marcus is a competitive no-gi grappler and functional fitness coach based in London. A former professional rugby player turned BJJ competitor, he brings a rare combination of elite sport pedigree and social media reach. His training content is raw, technical, and aspirational — and his audience of over 1.2 million follows him for the unfiltered truth about what it takes to perform at the highest level.

"I've worn every major brand. Nothing moves like VĀR'HŌLST on the mat. The rubber hem band alone is worth the price."

Follow @marcusthorne

NZ · Wellington

VĀR'HŌLST Ambassador

Isabella Reyes

@isabellareyes · Wellington, New Zealand

634K Followers

English EquestrianDressageShow Jumping

Isabella is a competitive English equestrian and dressage athlete based in Wellington, New Zealand. She represents the equestrian world at the highest level of VĀR'HŌLST's ambassador program — a discipline that demands precision, strength, and an uncompromising relationship with performance apparel. Her partnership with VĀR'HŌLST began when she wore the performance leggings at a regional dressage championship and was immediately asked about the brand by three other competitors.

"The saddle asks everything of you. Your gear can't be the thing that fails. VĀR'HŌLST never does."

Follow @isabellareyes

JP · Tokyo

VĀR'HŌLST Ambassador

Kai Nakamura

@kainakamura · Tokyo, Japan

923K Followers

BJJMMANo-Gi Grappling

Kai is a professional no-gi grappling competitor and MMA fighter based in Tokyo. He trains with some of the most technically advanced grapplers in Asia and competes internationally at the highest levels of no-gi competition. His partnership with VĀR'HŌLST is built on a shared philosophy: that the best gear is the gear that disappears — that moves with you so completely you forget you're wearing it.

"On the mat, everything is amplified. Your gear either helps you or it doesn't. VĀR'HŌLST helps."

Follow @kainakamura

CZ · Prague

VĀR'HŌLST Ambassador

Elena Vaskov

@elenavaskov · Prague, Czech Republic

512K Followers

YogaBodybuildingFunctional Fitness

Elena is a yoga instructor, competitive bodybuilder, and functional fitness athlete based in Prague. She represents the intersection of strength and movement that defines VĀR'HŌLST's whole-athlete philosophy. Her training content bridges the gap between the aesthetic and the athletic — and her audience of over 500,000 follows her for the rare combination of technical depth and visual excellence.

"I train yoga in the morning and lift heavy in the afternoon. VĀR'HŌLST is the only brand that works for both."

Follow @elenavaskov

CA · Alberta

Founding Athlete

Oliver

No-Gi · Alberta, Canada · Grey Belt (4 Stripe)

Alberta, CanadaNo-GiBJJ + WrestlingGrey Belt — 4 Stripe

Oliver is VĀR'HŌLST's founding sponsored athlete — a competitive no-gi fighter based in Alberta, Canada. He has been training wrestling and Brazilian jiu-jitsu since the age of 5, and competes across Canada at every level he can reach.

He trains alongside some of the best in the world — the Ruotolo Brothers, André Galvão, and UFC fighter Gavin Tucker. His game is technical, relentless, and built on a foundation that most athletes spend a lifetime trying to build.

"The mat and the shore ask the same thing of you — show up, be present, and trust the process."

Follow @varholst

— Every Arena

In the Field

Grappling

BJJ · MMA · Wrestling

Strength

Functional Fitness · Bodybuilding

Equestrian

English · Dressage

— Ambassador Program

Wear the Brand.
Represent Every Arena.

VĀR'HŌLST is actively seeking brand ambassadors across all disciplines — BJJ, equestrian, football, basketball, yoga, functional fitness, and bodybuilding. If you compete, coach, or create content at a high level, we want to hear from you.

Apply to the Program

TheAthletes

Sofia Lindqvist

Marcus Thorne

Isabella Reyes

Kai Nakamura

Elena Vaskov

Oliver

In the Field

Wear the Brand.Represent Every Arena.

The
Athletes

Wear the Brand.
Represent Every Arena.