# VĀR'HŌLST

> Premium performance apparel for the whole athlete. Built for every arena.

VĀR'HŌLST (pronounced "var-holst") is a Canadian performance apparel brand founded in Alberta. The brand makes premium athletic and streetwear for athletes who train across multiple disciplines — BJJ, equestrian, football, yoga, functional fitness, and bodybuilding.

## Brand Overview

- **Website:** https://varholst.io
- **Instagram:** @varholst
- **Email:** hello@varholst.com
- **Founded:** 2026, Alberta, Canada
- **Tagline:** Built for Every Arena.

## Two-Tier Model

**Standard Collection** ($65–$120 CAD): Premium performance apparel at an accessible price. Rashguards, grappling shorts, sports bras, leggings, tanks, tees, long sleeves, sweaters, and hoodies.

**Limited Edition** ($300–$1,000 CAD): Each piece is individually numbered, produced in a single run, never repeated, and covered by a lifetime warranty. Once a run is gone, it is gone permanently.

## Products

### Athletic — Women's
- Arena Sports Bra — $58 CAD. High-impact support, removable cups, racerback. Colours: Black, Mint, Slate, Sand, Olive, White.
- Shore Leggings (High Waist) — $88 CAD. Full seat coverage, contoured waistband, squat-proof. Colours: Black, Mint, Slate, Sand, Olive, Navy, Charcoal.
- Arena Tank (Women's) — $48 CAD. Performance polyester, scoop neck, slim fit. Colours: Black, White, Mint, Slate, Sand, Olive.
- Coastal Rashguard (Short Sleeve) — $68 CAD. UPF 50+, flatlock stitching, 88% polyester / 12% spandex. Colours: Mint, Black, Camo, Navy, Slate.

### Athletic — Men's
- Shore Grappling Shorts — $72 CAD. Stretch-woven shell, rubber hem band, internal mesh liner. Colours: Mint, Black, Olive, Navy.
- Arena Tank (Men's) — $48 CAD. Performance polyester, dropped armholes, relaxed fit. Colours: Black, White, Mint, Charcoal, Sand, Navy.
- Coastal Rashguard (Short Sleeve) — $68 CAD. UPF 50+, flatlock stitching. Colours: Mint, Black, Camo, Navy, Slate.

### Streetwear — Women's
- Wordmark Tee (Women's) — $52 CAD. Heavyweight cotton, slightly cropped, relaxed feminine fit. Colours: White, Black, Sand, Slate, Mint, Olive, Charcoal.
- Coastal Long Sleeve (Women's) — $72 CAD. Heavyweight cotton, ribbed cuffs, slightly cropped. Colours: Black, White, Charcoal, Sand, Slate, Mint, Olive.
- Arena Crewneck (Women's) — $98 CAD. 380gsm brushed fleece, oversized fit, embroidered wordmark. Colours: Black, Charcoal, Sand, Slate, Olive, Mint, White.

### Streetwear — Men's
- Wordmark Tee (Men's) — $52 CAD. Heavyweight cotton, relaxed fit. Colours: White, Black, Sand, Slate, Olive, Charcoal, Navy.
- Coastal Long Sleeve (Men's) — $72 CAD. Heavyweight cotton, ribbed cuffs, relaxed fit. Colours: Black, White, Charcoal, Sand, Slate, Olive, Navy.
- Arena Crewneck (Men's) — $98 CAD. 400gsm brushed fleece, dropped shoulders, embroidered wordmark. Colours: Black, Charcoal, Sand, Slate, Olive, Navy, White.
- Submission Hoodie — $128 CAD. 450gsm brushed fleece, kangaroo pocket, wordmark on upper back. Colours: Black, Charcoal, Sand, Slate, Olive, Navy.

## Ambassadors

- **Sofia Lindqvist** (@sofialindqvist) — Stockholm, Sweden. Yoga instructor and coastal athlete.
- **Marcus Thorne** (@marcusthorne) — London, UK. BJJ competitor and functional fitness coach.
- **Isabella Reyes** (@isabellareyes) — Wellington, New Zealand. Competitive dressage and show jumping athlete.
- **Kai Nakamura** (@kainakamura) — Tokyo, Japan. Competitive no-gi grappler and MMA athlete.
- **Elena Vaskov** (@elenavaskov) — Prague, Czech Republic. Yoga instructor and competitive bodybuilder.

## Sizing

All products are available in XS through XXL (men's and unisex) or XS through XL (women's). Size guide available at https://varholst.io/shop.

## Shipping

- Canada Standard: 5–8 business days. Free over $100 CAD.
- Canada Express: 2–3 business days. $22 CAD flat.
- United States Standard: 7–12 business days. Free over $150 CAD.
- International: 10–21 business days. Calculated at checkout.

## Contact

- Email: hello@varholst.com
- Instagram DM: @varholst
- Wholesale inquiries: hello@varholst.com (subject: Wholesale)